Decisions before decoration
Research, hierarchy, flows, and content requirements are resolved before visual detail absorbs the conversation.
Commerce UX & Figma Design
Discuss your projectFigma-first ecommerce design that makes product discovery, decision-making, mobile shopping, and checkout clearer.
A build-ready design system grounded in real content, customer questions, technical constraints, and the way the merchandising team works.
01Mobile navigation or product discovery is creating friction
02A rebuild needs clear journeys before engineering begins
03The brand has visual direction but no coherent digital design system
Why this service
Fewer assumptions. Better buying journeys.
Commerce design must help a customer decide and help a team operate. It is not a collection of polished desktop screens.
Mobile designed on purpose
Navigation, product information, filters, promotions, forms, and touch interactions are considered at realistic widths.
A system ready to build
Components, variants, real states, annotations, and responsive rules reduce interpretation during development.
How we work
Understand first. Then make it beautiful.
Each stage removes a different kind of uncertainty: the customer problem, the journey, the visual system, and the build interpretation.
Audit the journey
We review analytics, behaviour, content, brand, navigation, technical constraints, and customer questions.
Map the experience
Flows and wireframes resolve hierarchy, content, and functionality before visual detail.
Design the system
Responsive screens, components, variants, and prototypes are created in Figma.
Validate and hand off
States, edge cases, annotations, and implementation decisions are reviewed with the build team.
What is included
What the design engagement can cover.
The scope can focus on one journey or create the entire responsive storefront system. Real customer and operational constraints stay visible throughout.
Insight & structure
Find the friction and organise the experience.
- Analytics and behaviour review
- Heuristic and competitor assessment
- Information architecture and navigation
- Journey maps, requirements, and wireframes
Responsive experience
Design the customer-facing system in realistic states.
- Home, collection, product, cart, and content
- Search, filters, accounts, and localisation
- Mobile-first interactions and prototypes
- Errors, empty states, promotions, and edge cases
System & handoff
Make the work consistent and buildable.
- Tokens, type, colour, spacing, and grids
- Reusable components and variants
- Content rules and accessibility notes
- Developer handoff and design QA
Selected Shopify work
Storefronts built for real commerce.
Selected work across design, engineering, migration, and long-term commerce support.
Explore all work ↗
Working principles
A design file should answer implementation questions.
Real content
Screens are tested against representative products, copy lengths, promotions, and localisation.
Real states
Loading, error, empty, disabled, selected, and edge conditions are considered.
Build continuity
Design decisions remain connected to engineering and design QA.
FigmaFigJamGA4Microsoft ClarityDesign SystemsPrototyping
Frequently asked questions
Useful answers before we begin.
Can you design without developing the store?+
Yes. We can deliver a complete handoff to another capable development team. We recommend involving engineering early because design-to-build continuity reduces technical surprises.
Do you conduct customer research or usability testing?+
It can be included when access, timing, and the decision justify it. The research plan may combine analytics, behaviour tools, interviews, support themes, surveys, or prototype testing.
Will you use our existing brand guidelines?+
Yes. We can extend an established brand system into commerce or define the missing digital foundations while keeping the existing identity recognisable.
Are desktop and mobile both included?+
Responsive behaviour is always considered. The exact number of designed breakpoints and screens depends on scope, but mobile is never left for development to invent.
What does developer handoff include?+
Typically organised Figma files, components and variants, responsive and interaction notes, content rules, relevant prototypes, and collaborative review with the build team.
Let’s work together
Bring us the journey.
Not only the moodboard.
We will help identify what the design must solve, which evidence matters, and what the build team will need.